You May Not Actually Need More Lead Generation
One of the biggest concerns many lawyers have is that they aren’t generating enough leads. However, many lawyers are often focused on the hunt for new leads when there is…
The Benefits of Finding Your Niche – LFMM 586
Are you a door lawyer or a niched-down expert? On today’s episode, we share the power and benefits of having a singular focus for your law practice.
Make Your Holiday Greeting Card Memorable and Meaningful
This post was contributed by Janet Falk, the head of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a…
Where Should You Spend Your Marketing Dollars First?
Congrats! You have developed your firm’s marketing plan for 2024 and are ready to start bringing in more clients. You have your content strategy laid out, a plan for PPC,…
Websites Don’t Generate Leads!
In this day and age, a website is not just a digital business card or a company brochure. It plays a critical role in a firm’s marketing strategy. It is…
How to Handle Negative Reviews – LFMM 582
This week on Law Firm Marketing Minute, we’re giving our best tips on how to handle negative reviews your firm may receive.
How to Improve Conversion Rates by Combining Email and Outbound Calling
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat,…
5 Effective Lead Management Strategies for Law Firms
From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand…
How to Use UTM Parameters to Determine Marketing ROI
When it comes to determining the ROI of your digital marketing, it can be difficult to truly understand where a lead came from. (After all, your website does not generate…
Avoid These Marketing Mistakes! – LFMM 578
On today’s episode, we share a couple of big marketing mistakes your firm should avoid making at all costs!
Top Takeaways From the Clio Cloud Conference
This article was submitted by our friends at Clio, one of the biggest legal CRM providers on the market. Their goal is to use cloud-based, client-centered technology to drive positive…
ChatGPT vs. Google Bard: What Law Firm Owners Need to Know
Large language models (LLMs) like ChatGPT and Google Bard are revolutionizing the way businesses operate, and the legal industry is no exception. These powerful AI tools can help law firm…
Is Your Marketing Copy Written by AI? This Website Can Tell You
As tools like ChatGPT and Google Bard become more and more popular, many marketers and writers are turning to them to generate tons of copy. And while these are great…
Tips for Chopping Up Webinars – LFMM 574
On today’s episode, we’re addressing a question we got from our SMS community! Here are a couple of tips on how to get extra mileage out of your webinar videos….
Career Advice for Intake Specialists
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
Attract the Right Clients with the Power of StoryBrand
In the competitive landscape of the legal industry, small law firms often find themselves struggling to stand out and connect with potential clients. Many lawyers excel in their expertise but…
How to Measure the ROI of Your Website
Your law firm’s website is a central hub for all of your marketing efforts. It’s your digital office space, your digital business card, and oftentimes is the first impression your…
Is Your Website Mobile? – LFMM 570
Pull up your firm’s website on your phone right now. Is it a good experience? If not, it’s time to renovate your site. Over 60% of internet traffic is done…
Firm Technology: What to Automate vs. Outsource
This article was provided by Abby Connect, a human receptionist service backed by A.I. technology. We provide dedicated teams of receptionists who answer, transfer, take messages, make outbound calls, schedule appointments, and…
You Don’t Need to Go Viral to Be Successful on Social Media
For many influencers, success on social media is determined by how many likes, comments, shares, and follows they receive from their posts. For businesses in the fashion, food, or tech…
Win an Award? Here’s How to Publicize It the Right Way
Congratulations! You just won SuperLawyers Rising Star. Or maybe you earned an award for your website’s design. Or maybe you won one of these awards. Don’t just keep that glory…
Key Law Firm Metrics Part 2: Win Rate – LFMM 566
Our series on law firm metrics continues with a short discussion on your firm’s win rate. What is it and why is it important to track? Marc has the answer.
5 Statistics That Should Shape Your Law Firm’s Content Marketing Strategy
From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand…
5 Big Financial Mistakes Most Small Firms Make
When you’re running a small law firm, client service and representation will be your key focus, but it shouldn’t be the only one. You also want to keep a close…
The Truth About Your Website and ADA Compliance
Stop us if you’ve heard this one before: You get an email saying that your firm is at risk of being sued for MILLIONS because your website is not ADA-compliant….
A Quick Tip on Marketing Budgets – LFMM 562
On today’s episode, Marc kicks off the week with a quick tip on how you should structure your firm’s marketing budget.
Developing Your Entrepreneurial Mindset
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work….
The AR Playbook: 10 Proven Tips to Collect What You’re Owed
As with any business, law firms rely on cash flow to keep their operations running smoothly. However, not all clients pay promptly, and any delay or failure in collecting accounts…
The Introvert’s Guide to Successful Networking: Strategies for Building Meaningful Connections
Networking might seem like an uphill battle for introverts, but rest assured, your innate qualities can actually be valuable assets in the world of networking. While socializing and large gatherings…
Mental Health Considerations for Intake Specialists
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
4 Financial Reports Every Firm Owner Should Have
When it comes to running a law firm, keeping an eye on the money is non-negotiable. Whether you’re a sole proprietorship or managing a larger enterprise, having a grip on…
How to Measure the ROI of Your Law Firm’s Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments,…
Your Thoughts Create Your Reality
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
Book Review: The One-Minute Manager
In an era where time is a precious commodity and the pursuit of success is relentless, Success Can Be Yours With The One Minute Manager by Kenneth Blanchard offers a…
6 Tips for Crafting an Irresistible Lead Magnet for Your Law Firm
Your website is the first impression that your law firm makes on potential clients. When they get there, they’re looking for validation—are they in the right place? Do they understand…
AI Week Day 1: Will AI Replace Lawyers? – LFMM 550
Today we’re starting a new series dedicated to Artificial Intelligence! To kick it off, we’re asking the big question that’s on most lawyers’ minds: Will you be replaced? Check out…
10 Tips for Getting Booked on More Podcasts
This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her…
3 Apps That Will Make Your Law Firm Run Better
The legal world is notoriously slow to adopt new technologies. However, in an increasingly digital world, your tech stack becomes more and more important with each passing day. Here are…
4 Easy Law Firm Lead Generation Ideas That Won’t Break Your Bank
When it comes to generating leads, most firms look to strategies like SEO, Pay-per-Click ads, event sponsorships, and more. All of these avenues can work for you and they can…
A Free SEO Resource for Your Firm – LFMM 546
A different kind of episode today as we share a special resource we have that’s dedicated to SEO. Check out our Anti-SEO Report at spotlightbranding.com/seo
8 BIG Reasons Podcast Guesting Can Help Build Your Business
This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her…
How to Create an Employee Feedback Loop
Any law firm that wants to succeed must cultivate a culture of constant improvement. An employee feedback loop plays an important role in this effort. Not only does this mechanism…
Future-Proofing Your Law Firm: 5 Strategies for Sustainable Success
In today’s rapidly evolving legal landscape, owning a law firm demands not only legal expertise but also strategic vision and adaptability. To ensure your firm remains relevant and prosperous in…
SEO Is Changing – LFMM 542
The world of SEO is changing more from search engines to video and social media. We explain exactly what that looks like on today’s episode.
Empathy: The Most Important Skill In Human Communication
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
A New Era of URLs: Should Your Business Opt for .com or Something More Unique?
In an increasingly digital world, your law firm’s website is often the first point of contact for potential clients. The choice of a domain can communicate much about your brand,…
The Dos and Don’ts of Law Firm Email Newsletters
Last week we talked about how to measure the ROI of your email newsletters, and we included a helpful note about the importance of testing various elements to see if…
Lots of Referrals Doesn’t Necessarily Mean You’re Great with Referrals – LFMM 538
On today’s episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already…
Developing a Clear Marketing Plan that Gets Results
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
3 Tips for Finding the Right Bookkeeper for Your Firm
Managing a law firm’s finances is a full-time job. Bookkeepers aren’t just assets; they’re essential when it comes to handling client funds, complying with regulations, and managing expenses. Selecting the…
