A New Era of URLs: Should Your Business Opt for .com or Something More Unique?
In an increasingly digital world, your law firm’s website is often the first point of contact for potential clients. The choice of a domain can communicate much about your brand,…
The Dos and Don’ts of Law Firm Email Newsletters
Last week we talked about how to measure the ROI of your email newsletters, and we included a helpful note about the importance of testing various elements to see if…
Lots of Referrals Doesn’t Necessarily Mean You’re Great with Referrals – LFMM 538
On today’s episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already…
Developing a Clear Marketing Plan that Gets Results
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
3 Tips for Finding the Right Bookkeeper for Your Firm
Managing a law firm’s finances is a full-time job. Bookkeepers aren’t just assets; they’re essential when it comes to handling client funds, complying with regulations, and managing expenses. Selecting the…
How to Measure the ROI of Your Firm’s Email Newsletter
Email marketing can still be one of the most effective tools in your firm’s overall marketing strategy. However, many small firms fail with their emails simply because they aren’t utilizing…
Podcast Week Day 1: Why You Should Have a Podcast – LFMM 534
We’re wrapping up our long series on marketing deep dives with a week dedicated to podcasting! To start, we’re giving you several reasons why you and your firm should have…
Instead Of Pursuing A Work-Life Balance, Focus On Creating Harmony
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
How to Use Threads for Your Firm
A new app was launched last month, and it may be a game-changer for law firms. Over 100 million new users signed up in the first week, so it’s clearly…
Think You’re Getting Scammed? Do These 5 Things NOW
As we covered in a recent article, hackers are constantly trying to access your firm’s personal data, even if it isn’t very valuable to them. They cast a wide net,…
Video Week Day 1: The Right Strategy – LFMM 530
This week is all about your video strategy. To kick things off, we’re discussing the strategy behind your videos and the different approaches you can take.
Trust the Process
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
Cloud Solutions for Law Firms: Your Top Questions Answered
In recent years, the cloud has emerged as a transformative tool for businesses across various industries, including the legal sector. Law firms are increasingly adopting cloud-based solutions to enhance their…
3 Common Scams to Watch Out For
As if you didn’t have enough things to juggle as a business owner, the threat of falling prey to a scam is another thing to be aware of. Here are…
Social Media Week Day 1: Why It Matters – LFMM 526
This week is all about your social media strategy! Today, we’re talking about why it actually matters and what you should be posting.
The 7 Deadly Mistakes of Offshore Hiring
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
Maximizing Your Client’s Journey Part 2: How to Create Your Client Journey Roadmap
As a lawyer, you strive to provide excellent service and ensure client satisfaction. But have you considered the journey that your clients take to find you? We’re talking about the…
3 Marketing Tactics to Watch Out For (That We Think Are Annoying)
Honestly, we get it. Marketing companies can be pretty annoying. Maybe you’ve been burned by one (or more) in the past. Maybe you get tired of being bombarded with calls…
Newsletter Week Day 1: How to Design Your Newsletter – LFMM 522
It’s a new week and a new strategy. It’s newsletter week! And today, we’re kicking it off by sharing our tips for how to design your newsletter to keep readers…
Small Business Owners: Are You Putting Out Fires or Leading Your Team?
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
Maximizing Your Client’s Journey Part 1: 5 Elements of Your Client Journey Roadmap
Does your firm have a client journey roadmap? If not, you may be missing out on an opportunity to improve the client experience and increase revenue. A client journey roadmap…
Blog Week Day 1: What to Write About – LFMM 518
This week is all about blogging. To start, we’re covering what you should (and definitely should NOT) be writing about in your blogs.
How to Create a Mindset That Leads to Happiness
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
Your Firm’s Social Media Just Got MORE VALUABLE with This Recent Google Change
We live in an era of information overload, making it hard to find authentic and experience-based details and insights. Fortunately, Google’s Search platform has now introduced new features that not…
How to Use Google Business for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Website Week Day 1: Don’t DIY Your Website! – LFMM 514
We’re starting a huge series this week on various elements of your content marketing strategy, and we’re kicking it off with your website. Today, we’re explaining why taking the DIY…
People Will Remember How You Treated Them
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new…
How to Bridge a Generational Gap in Your Firm
As a firm owner, you may find yourself facing the complex dynamics between Baby Boomers, Gen X, Millennials, and Gen Z employees. Although each generation brings its unique perspectives and…
AI Can Do a Lot for Your Firm (But It Can’t Do Everything)
AI is the hottest new trend since VR Headsets had their moment a few years ago. Every industry and every influencer is talking about the potential impact of artificial intelligence…
Maximize Your Touchpoints – LFMM 510
On today’s episode, we’re talking about momentum and how quickly you can see results in your marketing. The best strategies take time, but the more you do, the sooner you…
Liberated Lawyer Lifestyle (L3) Community: Why Join
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
5 Benefits of Having a Social Media Presence
Nearly everyone uses social media to connect: with friends, family, and even service providers. At last count, all of the major platforms combined had an average of 4.2 billion users….
5 Simple Ways to Increase Your Firm’s Visibility
You know that old saying about a tree falling in the woods? The same can apply to your firm’s website. If no one ever visits your website, does your firm…
Scam Alert! – LFMM 506
Today on Law Firm Marketing Minute we’re alerting you to a scam that’s making the rounds on websites and explaining what to do if you receive a message from this…
Repairing Your Broken Bank Account in 4 Quick Steps
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
5 AI Tools You Can Use to Make Your Firm More Efficient
There’s no denying it: artificial intelligence (AI) has revolutionized the way businesses operate. Among Its many advantages are powerful tools that streamline more complicated processes and enhance overall productivity, allowing…
How to Use YouTube for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Don’t Wait Around on AI! – LFMM 502
AI tools—even beyond ChatGPT—are going to become more and more ingrained in our daily lives. It likely won’t replace you, but rather help you win back more time or help…
Is It Always the Client’s Fault?
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
AI as Your Ally: Transforming Work Processes for Greater Efficiency
In this digital age where efficiency and productivity are key, AI is revolutionizing work processes in the professional services industries. We’re aware of its amazing potential, but many of you…
4 SEO Statistics That Prove It’s Not a Viable Strategy for Small Firms
We’ve been saying it for years: SEO shouldn’t be the foundation of your firm’s marketing strategy. If you’re a smaller firm, it’s unwise to devote the majority (or all) of…
Marketing Tactics Part 1 – The 99 Rule – LFMM 498
We’re starting a BIG series on various marketing tactics. Today, we’re talking about why so many things are valued at .99 cents instead of the nearest whole number.
How To Build Relationships That Matter
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
4 Different Elements to A/B Test in Your Marketing
ALWAYS. BE. TESTING! The best marketers are the ones that enjoy split testing their campaigns. However, it takes a different mindset because marketing revolves around failure. However, instead of thinking…
4 Incredible Blogging Stats You Should Know in 2023
Blogging is the flagship of all digital marketing, and it continues to provide benefits for businesses looking to market to their audiences. Here are a few incredible statistics that will…
Social Media Isn’t a Billboard – LFMM 494
Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here’s the key — you can’t approach your marketing…
5 Content Pillars To Better Market Your Services
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
5 Tips for Dealing with Burnout and Depression
In spite of their dedication and tireless work ethic, lawyers are not immune to burnout and depression. Studies reveal that legal professionals experience these mental health challenges at alarming rates…
How to Measure the ROI of Your Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments,…
Write for Humans, Please – LFMM 490
Law firm website written for SEO bots are awful. We go through a particularly bad example on today’s episode!
