We often talk to lawyers that have been told their blog should be separate from their website. Depending on the theme of your blog, this might be true at times. But one way or another, your law firm website absolutely should have a blog. This does not have to stop you from having a second blog located somewhere else (not on your website), but when you realize the benefits of having a blog on your website, you will Read More
Building Rapport Through Familiarity
In relationships, building rapport goes a long way in establishing trust. When considering your internet marketing for your law firm or practice, one of your priorities should be to build rapport through familiarity. The more often someone comes across your law firm, business name, your services, etc...the more familiar you become to them. Consider this; if you're driving through a town you have never been to and Read More
Considering ‘Intangible’ ROI in your Internet Marketing
It’s wise to measure your return on investment (ROI) for all of your marketing and business development efforts. However, in analyzing your marketing decisions and assessing your ROI it's important to consider both tangible and intangible ROI.Just the other day a client and I were discussing a strategy where this came into play. The client has authored a few books, and was thinking through if their website should Read More
Keeping Up With Google: The New Approach to SEO
We are always very quick to explain to our clients that there is more to internet marketing than just SEO. Building your credibility and using social media and e-newsletters to stay connected with contacts are some of the most crucial strategies you should undertake through internet marketing.That being said, most professionals are still intrigued by Google search results, and how they can be more visible there. Read More
Three Benefits of a First Class Website
In my previous blog, I provided a few ways your website can actually help “seal the deal” with prospects, and shared a personal example of one of our clients who experience this firsthand. But now I want to spend some time talking about why this matters. What are the benefits of having a website that impresses and enhances your image and credibility?It Makes Sales EasierYou may not have realized it, but you have a Read More
How Your Website Can Seal the Deal
Have you wondered to what degree your website influences prospects? Listen to this from one of our clients:“I have an appointment with a prospect that found me online. She said she Googled business attorneys, found several, and I was the only one or one of the few that looked credible. In other words, the website sealed the deal.” To be honest, this is exactly what we preach to all prospects of our own at the Read More
Leveraging Video, Part Two: How to Use Your Videos Effectively
There are some businesses out there that will create great video for you...but then what? You have all these videos, so what do you do with them? In part one, I shared some ideas about what kind of video to create. Now, I will share some insight on what you can do with your videos that can produce marketing results. Use Them on Your Website This might be the most obvious answer, but let’s dig a bit deeper Read More
Leveraging Video, Part One: “What Type of Video Should I Shoot?”
“I know I should do video.” Has that thought ever crossed your mind? More and more professionals are hearing they should do some type of video to go along with their marketing efforts. This is true. Video increases a consumer's understanding of your product or service by 74%. Not to mention, many or more likely to watch a video than read through content. So, this brings up the question...what exactly should Read More
Seven Features Your Website Needs to Make You Look Like the Expert
Multi-million dollar brands spend a huge part of their marketing budget on making sure their products or services are seen as the best. Nike is seen as the leader in sports apparel, Rolex as a premium watch, and even Starbucks can get you to pay five bucks for a coffee because they are seen as the best at what they do. (By their customers anyway!) In marketing your practice, the same strategy should apply. You Read More
Five Ways to Use the Internet in Order to Generate More Referrals
“I don’t need internet marketing, I get my business through referrals.” This is something I hear all the time from lawyers and similar professionals. This comes out of the mindset that internet marketing is only for creating leads and prospects from people who are searching online for what you do. This is a good thing of course, but it misses another half of what the internet can do for you. The internet can also Read More
