Well I really love this question. The first thing you need to hear is there's no magic perfect answer to this where you can snap your fingers and all of the sudden you're first on Google and if any marketing company tries to guarantee you they can do all of these things, well, you really need to ask them how in the world they can guarantee that because no one, even an Internet marketing company has full control over Read More

Definitely people care about what your law firm is doing on the Internet. Think of it like this, I mean when TV became big and commercials became big people wanted to advertise and promote through television because people spent time watching television; it's no different. People will spend lots and lots of time online these days, heck, we can pull out our phone and be online in half a second so it's important to Read More

Well, when it comes to email marketing we, first of all, actually try to stick with the content list you already have so if you want to go out there and purchase a list, if you're a business attorney and you want to go purchase a list of business owners go for it but there's a lot of rules and laws and things like that you need to consider. So when we look at email marketing we really try to think in the context Read More

Well, I mean having your Web site lists your credentials is nice and all but first of all, whose Web site doesn’t do that; that's kind of the basics, you know, so I mean any prospects that's looking at you and maybe a couple of other attorney's is going to see a great list of credentials and typically it's not hard to make your credentials look good.  No offense if you have a great list but I think you need to hear Read More

Well there's no really right or wrong answer to this. Okay, we typically advise once a month for most of our clients it just really depends on the nature of the newsletter. Really the idea is you want people to pay attention to it, right, so you don’t want to do something too often to where it's too much, where they're going to unsubscribe or just ignore it so once a month seems to kind of be a good average but that Read More

Well video is definitely a great way to improve your Web site, remember your Web site's primary aim should be to enhance your credibility, to further someone's impression of you as a trusted leader or expert in your practice area so video is just another way you can do that on your Web site. We like to recommend to our clients to use video to answer common questions, to talk about topics that client's would be Read More

Well, I mean, there's a few things I think we could talk about here but I'll kind of zero in on a few that I think are most important. Let's talk about the Internet mainly, I think the first mistake a lot of lawyers make is the fact that all they think that matters on the Internet is Google and search results and people finding them online. There's a couple of things that you need to understand about that. First of Read More

The first thing to consider when it comes to your Web site honestly is just the design. It doesn’t end there but the conversation needs to start there. The average person can honestly typically tell whether or not you paid to have your Web site done or if your nephew did it for you ten years ago. You want to make sure you have something that looks good, that looks professional, looks modern, looks new, looks like you Read More

This is honestly one of my favorite questions that I get when it comes to you get most of your business through referrals so why would the Internet matter, why would Internet marketing matter?  Tons of reasons and none of them are BS, I promise! Let me tell you about a few.  Let's just start with the fact that you get most of your business through referrals.  There are statistics out there that still say the Read More

A big yes is the answer to this question.  I can't tell you how many times I interact with attorneys, other professionals that all they care about is Google, Google, Google and showing up on the first page and look, listen, I understand honestly it's a lot of my industries fault.  It's kind of all that we've been preaching for a long time, like that's all that matters on the Internet.  Now, listen, disclaimer, let me Read More