5 Tips for Talking About Mental Health in the Office
As lawyers, we understand the importance of communication. But when it comes to discussing mental health in the office, many of us aren’t sure what to say or even how…
3 Cost-Effective Ways to Market Your Firm
Very little in life is free anymore, but there are still things out there that provide a TON of return for relatively little cost. If you’ve invested in your firm’s…
Marketing Is Trial and Error – LFMM 482
We get it – you’re analytical, cautious, discerning. You want to make sure you make the right decision the first time. The problem is that marketing goes a lot faster…
Unlocking The Secrets of Knowledge Retention
This article was provided by our friends at The Million Dollar Solution, a coaching group for lawyers and finance pros helping firm owners tackle their marketing, talent management, work-life balance,…
Does Your Firm Have a Mental Health Crisis?
Mental health issues are a common challenge in the legal profession. Research has shown that not only are attorneys prone to depression, insomnia, and stress-related illnesses, but the frequency can…
How to Use TikTok for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
You Need to Adapt – LFMM 478
The world is changing faster than ever, and if you choose to remain stuck in your ways, you risk losing your business. We explain why on today’s episode.
How to Assess the ROI of a Law Firm Marketing Campaign
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership…
Understanding the Benefits of Malpractice Insurance
Malpractice insurance is a crucial component of risk management for lawyers. Whether you’ve been practicing for years or are fresh out of law school, the potential for mistakes or oversights…
3 Simple Tips to Improve Your Lead Quality
You’re generating leads, but many of them don’t seem to be the most qualified. Maybe you’re referring out more business than you’re accepting. Or worse, maybe you’re taking on more…
How to Beat the Rat Race – LFMM 474
You’re spending the majority of your marketing budget on Google, and for what? To get constantly price-shopped? There’s more business waiting (that’s also more cost-effective), and we discuss on today’s…
How To Add a Marketing Professional Worth $250,000 to Your Team… for $2050 Per Month
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
Virtual vs. Traditional Offices: A Guide to Making the Right Choice for Your Law Firm
In recent years, the traditional brick-and-mortar office model has faced competition from virtual offices. Law and financial firms are no exception to this trend, with many opting for virtual in…
What to Do with Bad Prospects
No matter how hard you try, some leads you generate won’t be qualified. Maybe they’re looking for a specific kind of help you don’t offer. Maybe you’re out of their…
Big Changes Coming to LFMM – LFMM 470
This week, we have TWO BIG announcements about the future of LFMM – both of which are good, in our opinion! Find out what they are on this week’s episode.
Growing Your Firm? Do the Math!
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work….
5 Legal Tech Myths Busted
As technology continues to advance at a rapid pace, the legal industry has definitely been feeling the effects. Tech offers innovative solutions to age-old problems like accuracy, efficiency, and security,…
3 Simple Ways to Help Your Marketing Team
Congrats! Your firm has grown to the point where you’ve decided to hire a part- or full-time marketing person. We’ve talked before about how executing an effective marketing strategy usually…
Don’t Fear Free – LFMM 469
A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their…
When to Let Go of Control
This article was provided by our friends at Abby Connect, a virtual receptionist provider serving legal and financial firms using the power of the human connection. Learn more by visiting…
TikTok’s Controversies: What Does the Future Hold for the World’s Most Popular App?
TikTok, the popular short-form video-sharing app, has been at the center of a growing controversy in recent months. The app, which allows users to create and share videos, has faced…
How to Use Instagram for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Branding Is Dumb – LFMM 468
You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all sorts of places? This is what most people think…
4 Strategic Steps to Build a Profitable Small Business
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
That Website Speed Test Is a Pile of Lies
Stop us if you’ve heard this before: You received an email saying your website speed is awful and that Google is actively penalizing your website because of it. The person…
The System You Need to Make Podcasting a Breeze
We’ve talked before about how easy it is to start a podcast. You don’t need a ton of fancy equipment, but you do need some time. For many business owners,…
You Don’t Know How to Market Your Firm – LFMM 467
You don’t know how to market your firm. Really. But this goes beyond not taking any marketing classes in college. This is about what you *think* you know about marketing…
4 Ways to Enhance Your Client Intake Process
This article was submitted by our friends at Clio, one of the biggest legal CRM providers on the market. Their goal is to use cloud-based, client-centered technology to drive positive…
5 Big Marketing Mistakes to Avoid
In today’s highly competitive market, you need effective strategies to attract and retain clients. However, certain mistakes can hinder your success and, if you’re not careful, your reputation. This article…
How to Write Blog Articles That Actually Provide Value
Your website’s blog page can either be a place of infinite value or an SEO content graveyard that makes your site’s UX worse. If you’re constantly posting about current events…
You Don’t Have to Compete (as much)! – LFMM 466
Whether you’re concerned about an economic downturn or just worried about constantly losing to your competitors, there are more cost effective (and generally effective) ways around it. We discuss on…
The Reason Small Firms Fail (That No One is Talking About)
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning…
Want to Get More From Your Social Media Strategy? Get Your Team to Help!
Business growth and team engagement go hand in hand. When your employees enjoy their jobs and are aligned with the firm’s mission, they’re your biggest cheerleaders. That motivation can also…
“You Don’t Need to Go Viral.” A Quick Chat with Gary Vee
Spotlight Branding CEO Marc Cerniglia recently had an opportunity for a quick chat with marketing guru Gary Vaynerchuk. The following is a highlight from their chat in which they discuss…
A Quick Chat with Gary Vaynerchuk – LFMM 465
Spotlight Branding CEO Marc Cerniglia sat down with marketing guru Gary Vaynerchuk to talk social media strategy, content volume, and why you should raise your rates to get the growth…
When Preparing For An Economic Crash, Remember These Three Crucial Lessons
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
How to Build a Foundation for Referrals
If you’re a lawyer or finance pro, a robust referral network is your best friend. Instead of spending a lot of time and money on generating new leads, clients are…
How to Use Twitter for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Two for (Less Than) the Price of One – LFMM 464
You actually don’t need to have dedicated SEO work. If your marketing strategy is founded on content, you’ll naturally reap the SEO benefits that come with it. We explain how…
The Top 5 Tasks To Delegate TODAY
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
6 Tips to Level Up Your Networking Strategy
In many industries (legal included), business success is tied not only to what you know but also to who you know. Having a network of other professionals can result in…
The Only 4 Things You Need to Start Your Podcast TODAY!
According to our 2023 Legal Marketing Trends Report, the number of podcasts in the legal space grew by 7 percentage points from last year’s report, and overall interest in having…
Product Feature: Assembly Neos
One of the First Legal CRMs Continues to Show Why It’s One of the Best In the early days of legal tech, there were just two case management products on…
The 2023 Trends Report Is Here! – LFMM 463
Finally! The 2023 Legal Marketing Trends Report is here and FREE for you to download. We’re uncovering why law firms want to be more profitable and how you can use…
4 Key Complementary Factors for Effective PPC Advertising
This article was submitted by Brent Baltzer from Baltzer Marketing. Since 2014, the PPC experts at Baltzer Marketing have been helping law firms dominate Google Ads, bring in highly qualified…
5 Tips for Improving your AR Collections
You’re sending out invoices, but that doesn’t mean as much when the bills go unpaid. What makes matters even more difficult is that when you run a smaller practice, you…
Marketing Plans, Part 2: How to Create a Marketing Plan
Last week we shared the most essential components every marketing plan should have. This week in the second part of this series, we’re telling you exactly how to put your…
DO EMAIL MARKETING! – LFMM 462
We’re not going to sugarcoat it—if you think email marketing is a waste of time, you’re WRONG. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey
What a Coach Could Do for Your Firm
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work….
Algorithms Explained, Part 2: How Do They Work?
We’ve already explained what social media algorithms are and why they’re essential for your marketing strategy. Now for the biggest question: How do they work? The answer is both simple…
