Don’t Just Focus on Audience Growth – LFMM 421
Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week’s Law Firm Marketing Minute looks at…
3 Most Shocking Things I Learned After Hiring a Fractional CFO
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning…
Change Your Firm’s Money Situation with Profit First by Mike Michalowicz
*Disclaimer* This is NOT a paid advertisement. We actually really believe in this book. Have you ever wondered why your firm has little to no profit at the end of…
3 Benefits of Finding a Niche
It seems counterintuitive on the surface. Why would you limit your service offerings? Wouldn’t that reduce the potential number of people you could work with? In today’s consumer landscape, fewer…
“Marketing Doesn’t Work” – LFMM 420
If you’ve ever thought that marketing doesn’t work, think again! This week on the Law Firm Marketing Minute, we’re going to explain where things might have gone wrong and readjust…
How to Tame the Email Monster
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
Using Tech to Make Your Firm More Profitable
As a business owner, it’s your job to support your clients as effectively as possible. You spend a lot of time and money maintaining systems and processes that ensure those…
7 Foolproof Ways to Create Engaging Content Part 6: Markerboard It!
We’re reaching the end of our 7-part series on ways you can create engaging content. So far, we’ve covered the “Top 3” method, the “One Thing” strategy, the “Success Story”…
Your Experience Doesn’t Matter! – LFMM 418
People care more about what you can do for them right now than what you’ve done for others in the past. That’s a pretty big shift in how lawyers tend…
Increase Employee Retention with These 3 Easy Steps
This article was provided by our friends at The Million Dollar Solution, a coaching group for lawyers and finance pros helping firm owners tackle their marketing, talent management, work-life balance,…
Want to Make Your Firm Even Stronger? Be Inclusive!
We’ve known for a while that a diverse workforce is a stronger one. By welcoming team members of different backgrounds, your law firm enjoys the competitive advantage of a wider…
How to Create Your Firm’s Marketing Budget
As a firm owner, surely you have a master budget that you keep track of and update regularly. For many firms, Marketing may just be a line item and a…
Your Marketing Should Repel People – LFMM 416
Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week’s episode!
Sound Like a Podcasting Pro with Blue Microphones
Podcast listeners don’t ask for much—they just want to be informed. Unfortunately, if your podcast sounds like you’re recording in a sewer or calling from your phone, people will go…
Build Better Company Culture with These 3 Success Tips
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to…
3 Tips for Dealing with Imposter Syndrome
Who do you think you are? Chances are that you heard that a lot as a kid. While some parents and teachers reward youthful ambition with encouragement, others see it…
3 Tips to Boost Your LinkedIn Presence
If there’s one perk of the Great Resignation for business owners, it’s this: Engagement on LinkedIn is booming. According to its parent company, Microsoft, the platform got so popular last…
Marketing 101 Part 4: Why Do You Even Need Marketing? – LFMM 415
Marketing isn’t just about getting as many leads as you can – it’s about getting the *right* leads as well. If you’ve ever said something like “I don’t need marketing…
Five Reasons Firms Fail to Successfully Outsource
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning…
4 Billing Strategies That Expedite Payments
Practically all professional firms rely on efficient legal billing. Without it, there’s a negative impact on the firm’s cash flow and profitability. Over time, it becomes impossible to thrive. While…
7 Foolproof Ways to Create Engaging Content Part 5: The “Cool” Strategy
Buckle up, because it’s time to level up your content game! This month, we’re going over a fifth way to quickly and easily create content that will hook your leads…
Marketing 101 Part 3 – Lead Management – LFMM 414
Your marketing can generate all the leads you could ever want, but it means nothing if you don’t have a system in place to manage and nurture them. We break…
Virtual Assistants: Why You Need One and What Tasks to Delegate
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
How to Market Your Firm as a True Solo
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing. Let’s talk…
3 Tips to Help Your Work Environment When You’re Understaffed
Whether it’s due to the pandemic or the Great Resignation, businesses being understaffed is becoming a widespread issue. A lack of workers can be incredibly stressful for both you and…
Marketing 101 Part 2 – Leads – LFMM 413
While it may seem obvious, data suggests that people aren’t exactly sure what constitutes a lead. We give you the definition on this week’s episode!
5 Easy Steps to Polish Your LinkedIn Profile
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo…
4 Emerging Legal Practice Areas to Watch For
The market for legal services is dynamic and ever-changing, mainly due to shifting behaviors and technological advancements. As 2022 progresses, there are four practice areas in particular that have emerged….
Even Out Your Cash Flow: 6 Steps to Less Money Stress
Most people don’t think of law or financial advising as seasonal businesses, but every lawyer we know has a busy season and a slow season. This varies a lot depending…
Marketing 101 Part 1: The Different Types of Marketing Explained – LFMM 412
Marketing isn’t exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what…
Facebook Portal: Have Your Remote Employees Feel Like They’re With You in the Office!
If you employ virtual assistants or you have some positions in your firm that are fully remote, it can be difficult to make everyone feel as though they’re right there…
The Only Inspiration That Creates Greatness Is Internal
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new…
Your SEO Is Probably Good Enough Already
We know, you’ve been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on SEO…
So, Your Firm Is on TikTok — Now What? 5 Steps to Boost Your Follower Count
A year ago, the hottest marketing question for lawyers was, “Should my firm be on TikTok?” Today, that’s a given, and there’s a new question making firms everywhere scratch their…
Marketing Makeover Takeaways – LFMM 411
We had our Marketing Makeover winner in the office last week and it was absolutely FANTASTIC. Even more unexpected, we walked away just as inspired as our winner!
Stressed Lawyers Don’t Know the Hooky Strategy
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning…
5 Tips for Balancing a Remote-Hybrid Firm
Many businesses see the advantage of allowing employees to work from home. With so many people leaving their jobs rather than returning to full-time office work, offering remote options can…
7 Foolproof Ways to Create Engaging Content Part 4: The “Inspiration” Method
If you’ve read the first three installments in this series, you probably already feel like a content creation expert. You know how to use the “Top 3” method, the “One…
What Is a “Proprietary Platform”? – LFMM 410
If a marketing company tells you that they build their websites on a “proprietary platform,” they likely aren’t telling you what that *really* means. We give you the dirt on…
5 Critical Elements Missing From 90% of Personal Brands
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about…
4 Benefits of Owning Your Own Firm
No matter what stage you’re at in your career, you may occasionally wonder whether you want to open your own firm. Working for a larger practice gives you the advantage…
Self-Empowering Motivation Is a Shortcut: 2 Scientific Methods to Stop Forgetting
Why do we supplement our diets with omega-3s and do puzzle games to strengthen the health of our brains? The most important reason is to prevent memory loss. However, in…
Just Ask! – LFMM 409
You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It’s time to get over it and JUST ASK!
5 Tips for Virtual Networking Success
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo…
Stuck With a Backlog? Dig Yourself Out With These Simple Strategies!
It doesn’t take much to create a backlog when you’re running a business. A paralegal with the flu, an associate on a well-deserved vacation, and even a sudden surge of…
Reach Your Network Easily with the Marketing Power of Podcasts!
It’s a close contest, but the coolest spot in our office has to be the podcast studio. It’s a small, soundproof space tricked out with all of the latest equipment….
Thoughts from Our Chat with Gary Vaynerchuk – LFMM 408
This week, we’re expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let’s chat about…
Convert Fear into Curiosity and Discovery
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new…
A Quick How-to Guide for Documenting Your SOPs
On any given day, there’s a lot going on at your firm. To keep chaos at bay, everyone needs to understand how things are done. This means knowing the answers…
Have a Dedicated Designer at Your Fingertips with Design Pickle!
You want to step up your graphics game. Maybe you want a killer Instagram presence, or maybe you just need help crafting a series of pamphlets for your office. Regardless…
