Marketing Plans, Part 1: The Essential Components
During the survey period for our 2023 Legal Marketing Trends Report, the overwhelming majority of respondents indicated that they needed help with their marketing plan. In this two-part series, we’re…
Being Unique Isn’t Enough! – LFMM 461
Many law firms feel as though they have a unique brand. Maybe you’re The Bulldog or The Hammer. But having a fun brand doesn’t do you any good if you’re…
How to Get Managing Partner Buy-In on New Marketing Campaigns
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership…
Algorithms Explained, Part 1: What Are They?
If you use social media, you’ve experienced the power of algorithms. They make sure that you see relevant content on your feed instead of the Facebook equivalent of spam. What…
How to Use LinkedIn for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Avoid the Hyperbole in Your Marketing – LFMM 460
Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried “WOLF!”…
How an Offshore Virtual Assistant Can Help You Grow
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
ChatGPT vs. Humans: What Is the Future?
ChatGPT has taken the Internet by storm since it launched late last year. This AI technology, which is currently free to use, is pretty impressive: give it a prompt and…
3 Video Ideas to Boost Your Firm’s TikTok Presence
Video is the present and future of content consumption. According to our 2023 Legal Marketing Trends Report, only 18% of law firms are on TikTok, which is the biggest social…
Is ChatGPT the Future of Content? – LFMM 459
There’s a lot of buzz around AI-generated content creators like Jasper and ChatGPT. On this week’s Law Firm Marketing Minute, we take a dive into these platforms and see what…
Why Your Team Doesn’t Care About Your Firm As Much As You Do (And How To Fix It)
This post was submitted by Molly McGrath, a coach and consultant who has directed presidents and founders of national organizations and over 4,000 law firms in executive-level leadership, continuous improvement,…
How to Create Loyal Clients (and Not Just Happy Ones)
What’s better than a satisfied client? A loyal one. According to Bain & Company and Harvard Business School, increasing customer/client retention rates by 5% increases profits by 25% to 95%….
3 Tips for Getting the Most Out of Your Firm’s Blogs
Your firm has a blog. Great job! But are you getting the most out of it? Here are a few quick tips for making sure your blog is as effective…
Marketing Is Full of Failure – LFMM 458
Marketers don’t want you to know this, but we fail…A LOT. However, this kind of failure shouldn’t be seen as negatively as we normally perceive it. We’re constantly testing and…
10 Unique Perks to Help You Steal Top Talent
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning…
How to Know When It’s Time to Hire a Marketing Agency
As a business owner, you understand the importance of marketing. Greater exposure and brand awareness means more clients and revenue. However, when you have a demanding caseload, marketing tasks can…
How to Use Facebook for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Is Your Content Feeling Stale? – LFMM 457
We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We’re here to tell you this…
4 Simple Self-Care Tips for Firm Owners
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work….
5 Tips for Working Smarter, Not Harder
Most entrepreneurs are naturally workaholics. For firm owners, when faced with a laundry list of tasks, will work longer hours and push themselves to the brink of exhaustion to get…
Marketing Isn’t Just About More Leads!
We can’t tell you how many times business owners have told us something along these lines: “I don’t need any marketing. I have more business than I can handle right…
The Truth About Your Social Media Followers – LFMM 456
Happy New Year! We’re back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your…
How You Can Use Call Tracking Software for Your Business
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat,…
Mistakes Will Happen, and That’s Okay! Here’s How to Learn and Move On
Being a lawyer can be stressful. You’re normally held to a higher standard than most other professions, and making a mistake can be a career-changer—or can it? Although there’s a…
How to Double Your Referrals in 2023
Referrals are the lifeblood of most service industries, especially legal and financial. And when it comes to how you market your firm, you should focus on maximizing the number of…
Networking In the New Normal: Choose Quality Over Quantity
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
How to Create High-Quality Videos with Your Smartphone
There’s no denying that video marketing is here to stay. What’s more, it has become an essential marketing tool for businesses that aren’t traditionally visual in scope—including yours! A video…
5 Tips to Turbocharge Your Law Firm’s Email Marketing Campaigns
This article was submitted by Dan Brian, founder of Marketing for Justice, a membership group for law firm marketers providing digital marketing know-how through live online workshops, group coaching, and…
The Comprehensive Guide to Email Marketing
When you’re looking for a cost-effective strategy for promoting your firm, you can’t beat email marketing. Compared to other types of digital marketing, it’s easy to manage, requires few resources,…
Is There a Double Standard? – LFMM 455
Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much more data and control over our digital marketing, and yet we’re…
Neuroscience Your Way to A Positive Mindset: 5 Strategies for a Positive New Year (All Year!)
This article was provided by Racquel Pankau and the rest of our friends at Abby Connect. Racquel’s journey began as one of the first Abby receptionists, the most important role…
3 Tips for Designing Your Firm’s Logo
A well-designed logo is one of the most powerful marketing tools a business will ever have. It sends a message about the brand to everyone, and when that message is…
Focus on Your Strengths – LFMM 454
We’ve been taught our whole lives to refine our weaknesses to get them to be as good as our strengths, but why not focus on our strengths and then surround…
Why Is It So Hard to Let Go of Stress?
This article was provided by Paula Oleska, who has helped over eight thousand people in five different countries, both individually and in groups, achieve never-imagined personal and business improvement. She…
How to Keep Your Firm Growing (Even When the Economy Makes It Difficult)
The economy will always rise and fall. Things are great when the market is bullish, but people begin to panic when it turns into a bear. While your gut reaction…
3 Ways to Keep People Coming Back to Your Website
First impressions are everything, and today’s consumers usually get their first impressions online. Your website is one of your firm’s most important assets. It’s your online real estate, your digital…
What are your core values? – LFMM 453
Does your firm have core values? Do they truly embody who your firm is? This week’s Law Firm Marketing Minute looks at the concept of core values and provides some…
Create Raving Fans with a Client Happiness Coordinator
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Client care…
5 Video Editing Apps to Help You Take Your Content to the Next Level
The world of content is constantly changing. There are always new trends, styles, and concepts popping up. The biggest change, however, is the transition to more and more video content….
How to Deal with Unhappy Clients
Imagine that you deliver a major victory for an important client—one that exceeds expectations. You’re happy for them, but you’re especially hyped about what the big win may represent for…
Custom vs. Syndicated Content – LFMM 452
Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this…
A Thriving Culture: 3 Tips for Firms to Implement Now
This article was provided by Racquel Pankau and the rest of our friends at Abby Connect. Racquel’s journey began as one of the first Abby receptionists, the most important role…
All Content Marketing Is NOT Created Equal – LFMM 451
When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, “content marketing” is just repackaged SEO service. We explain in this…
Why You Lose Job Candidates
This article was provided by our friends at Mission Recruiting, a recruiting firm dedicated to helping law offices around the country find the top talent they need to fuel their…
5 Productivity Hacks to Free Up Time in Your Life
Running your own firm is demanding. The incessant queries from clients and colleagues, last-minute changes to a case or a file, and hours spent in court or meetings can all…
Spotlight Branding’s Top 5 Receptionist/Chat Vendors for 2023
One of the easiest things you can delegate is the receptionist or front desk accountability. As a firm owner, you don’t need to be answering the phone or manning your…
Take the Legal Marketing Trends Survey! – LFMM 450
Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we’re aiming to make the 2023 edition even bigger. Go to…
3 Lead Generation Strategies for Businesses – For Every Budget
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat,…
Boost Your Employee Morale in 2023—Here’s How!
Things have been different at your firm over the last few months. Employees who were once eager to take on a new client file now seem less enthusiastic. Go-getters who…
Implement Your Firm’s TikTok Strategy in 3 Easy Steps
According to our 2022 Legal Marketing Trends report, only 9% of law firms are on TikTok. We expect that number to jump for 2023, but if you haven’t made it…
