Want to Show Off Your Expertise? Write a Book!
In today’s increasingly digital world, you might be tempted to think that books and other types of physical literature have lost their relevance. But that’s not true! Writing and publishing…
Did Your Website Fail a Google Speed Test? (It’s Actually Not a Big Deal)
Have you received an email before that went something like this? “Hi! We ran this free speed test on your website for you to see how your website was performing…
Don’t Fall for Deceptive Page Speed Tests – LFMM 391
Have you received an email saying your website is underperforming, which is costing you business and destroying your reputation with Google? Guess what – those emails are full of lies,…
2 Types of Content to Create (and 1 to Avoid at All Costs)
Imagine you’re sitting at your desk with the light of your computer screen blazing in front of you. You have to write a blog post, record a podcast episode, or…
The Importance of Staying in Touch (and a BIG Announcement!) – LFMM 390
We’ve talked before about how attorneys fail to keep in touch, but this week’s episode really explains why. It’s not enough to market just to generate leads. You need to…
The 3 Cardinal Rules of Effective Email Communication
The average businessperson reads and composes more than 120 emails every day, but there is an overwhelming amount of business emails that seem to be written with no apparent regard…
How to Make a Good First Impression on the Phone – LFMM 389
A poor intake system can make or break the success of your firm. This week, our Business Development Manager Jana Eatman takes over to provide some tips on how your…
5 Things to Consider When Designing Your Firm’s Workspace
Here at Spotlight Branding, we take the way our office looks seriously. We’re actually a little bit obsessed with decor and aesthetic! Maybe it sounds shallow, but we think it’s…
How to Generate Content Ideas – LFMM 388
This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your content. It’s a lot easier than you might think!
Standardize Task Management with CRM!
If your firm isn’t utilizing a CRM, you’re putting yourself at a disadvantage. Even more, all of these apps have a task management platform built in, which makes it easy…
5 Do’s and Don’ts of Effective Task Management
Has your law firm established best practices for task management? If not, you could be falling victim to one of the most common mistakes law firm owners make: task anarchy….
Don’t Let Fear of the Unknown Hold You Back! – LFMM 387
Most of the time, the only thing holding us back from making a big decision is simply not knowing what our options are. If that’s where you find yourself, the…
How to Reignite Your Passion for Your Career!
As entrepreneurs scale their businesses, there is a lot to focus on: hiring the right staff, creating the most effective marketing strategies, and setting up efficient operations. With so much…
Branding and Your Small Business
Why is branding so important for a small business? It’s an easy assumption to make a lot of times that when we think about branding, we think about larger companies…
How Branding Works for a Small Business – LFMM 386
Branding isn’t just for Coke or McDonald’s. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this week’s Law Firm…
Email Marketing Still Works! 3 Reasons to Keep Emailing Clients Despite New Privacy Rules
Welcome back! Now we’ll answer that key question: Considering Apple’s new privacy updates, is email marketing even worth it anymore? Here at Spotlight Branding, our answer is “Hell, yes!” We’ve…
How SEO Fits into a Content Strategy – LFMM 385
You don’t need to do SEO, but if it becomes part of your content marketing strategy, you’ll see better results! This week’s Law Firm Marketing Minute talks about the difference…
Is Email Marketing Dead? What Apple’s New Privacy Settings Mean for Your Analytics
This summer, Apple announced it is doubling down on privacy in its 2021 iPhone, iPad, Apple Watch, and Mac updates. This change is a big deal for anyone who uses…
Adjusting Your Social Media Mindset – LFMM 384
Social media for lawyers isn’t about engagements! This week, we discuss how you should approach your firm’s social media strategy and provide alternative ways to get the metrics you’re looking…
Never Forget a Follow-Up Again with Boomerang!
Following up with all of your clients and colleagues can easily become a mess. How do you consistently remind yourself to follow up on an email if you haven’t heard…
It’s Time to Spill Your Secret Sauce! How Sharing Firm Secrets Will Win You New Clients
Most lawyers tend to think of their in-house tricks, processes, and procedures as the secret sauce that makes their firms tick. They hoard these things like hot sauce connoisseurs stocking…
Easy Prompts to Create Better Content – LFMM 383
We’re recording from our brand new Content Lounge this week, and what better way to start than to talk about different ways to create and present new content! Check out…
Do Your Employees Pass the GWC Test? 3 Questions to Increase Your Team’s Effectiveness
Last month we explained why performance conversations are more valuable than performance reviews. One question we encouraged you to ask was this: “Does the team member still understand, enjoy, and…
The Power of Niching Down – LFMM 382
If your audience is everyone, your competition is everyone. That’s what happens when you’re a “door lawyer” taking every case that comes in your door. This week, we discuss the…
2 Things Interns Can Offer Your Business Right Now
Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful…
Get Your SOPs in Order TODAY! – LFMM 381
We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response absolutely shocked us. 47% of people said they did…
We’ve Started 2 Podcasts, and So Can You! Tips, Tricks, and Lessons Learned from 4 Years in Podcasting
When was the last time you asked someone, “Do you watch TV?” Maybe you’ve never asked that question! These days, we assume everyone has a big screen in their living…
How Does Your Firm Set Goals? – LFMM 380
Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We’re coming up on our quarterly session here at Spotlight…
35% of Lawyers Get Less Than Half of Their Business from Referrals…
We surveyed our email list of over 10,000 lawyers about what percentage of their business comes from referrals. And the results shocked us. 1/3 of lawyers get less than half…
ALERT – Google Algorithm Change Tanks Search Results for Thousands – LFMM 379
Google updates its search engine algorithms hundreds of times every year. Most of the time, you’ll never notice. But a recent update seems to have affected thousands of website search rankings…
How to Organize an Online Education Event for Potential Clients
This special blog post was provided by our good friend, Dan Brian. Dan is the founder of Marketing for Justice, an online education company that hosts digital marketing workshops for…
CloudApp: A More Efficient Way to Communicate
Imagine this scenario: You need to explain something to an associate or a paralegal, so you write up a long, tedious email. In the end, your written explanation didn’t make…
Improve the Performance of Your Pay-Per-Click Ads with the Help of Quality Content
More than 5% of all Google Ads circulating on the internet right now involve the legal industry. Many law firms spend thousands of dollars on pay-per-click advertising every year to…
Are You Happy? – LFMM 378
We’ve seen a lot of unhappy lawyers out there, and there are statistics to back it up. If you’ve been feeling regretful about becoming an attorney, this week’s Law Firm…
Get More Out of Your Staff’s Performance Reviews by Having “Performance Conversations” Instead
If you conduct regular performance reviews for your team, then you know just how frustrating they can be. Sometimes you can spend an hour assessing a problem, only for you…
How to Run a Webinar for Your Firm – LFMM 377
A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus, it’s a lot easier than you might think! This…
3 Business Tricks That Will Improve Your Personal Life
When you’re constantly in the “zone” at work, you’re not always thinking about what’s best for your personal life. While many business owners prioritize balance, what will truly benefit both…
All This Content and Nowhere to Go? – LFMM 376
If a tree falls in the forest, does it make a sound? If a blog sits on your website, does it get consumed? This week on the Law Firm Marketing…
Why Hire Overseas Staff? 5 Reasons from Delegation Expert Brett Trembly
Brett Trembly is a lawyer, entrepreneur, and delegation expert who runs two companies: Trembly Law Firm and Get Staffed Up. The latter specializes in offshore virtual staffing for law firms,…
Take a Break! – LFMM 375
Happy Independence Day! Were you able to take some time off on the long weekend to relax? If not, why? While we obviously can’t know every individual situation, we believe…
The Enneagram Test: A Comprehensive Way to Learn About Yourself and Your Team
Communication is a big focus in our office. However, it’s not just what we communicate that’s important, but also how. One of the best ways to learn how to communicate…
Podcasting – It’s Easier Than You Think!
Podcasting has really exploded over the last couple of years and it’s only expected to keep growing. Currently, 41% of Americans listen to podcasts monthly, and the number of overall…
How are you different? – LFMM 374
If someone came up and asked how your firm was different from your competitors, would you immediately know the answer? Even more, would you have a good answer? We ponder…
Have Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business and Referrals
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a…
Direct Response vs. Brand Awareness Marketing – LFMM 373
There are two primary forms of marketing out there – direct response and brand awareness. On this week’s episode of The Law Firm Marketing Minute, we explore both and discuss…
Turn More Consultations into Happy Clients with This Simple Mindset Switch
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we…
A Few Questions You Should Be Asking Your Marketing Company – LFMM 372
You want to feel good about the investment you’re making with your marketing, but many sales presentations can be psychologically manipulative and rush you into making a decision without covering…
If You Want a Healthy Business, Nurture a Healthy Mind
Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs…
The REAL Reason You Started Your Own Firm – LFMM 371
Why did you start your firm? Was it the financial and occupational freedom that comes with being your own boss? That’s true for many attorneys, but they quickly struggle to…
Time Tracking Made Easy: Use Clockify to See How Much Time You’re Actually Spending on Tasks!
Time management is a HUGE issue for many attorneys. We’ve had obstacles related to time management in our office, too, and to figure out where we could improve, we worked…
