On this episode of the Law Firm Marketing Minute, Daniel explains why relationships are much more crucial to your business and growth than Search Engine Optimization. Listen to find out…

If you’re a consistent listener of this podcast, you’ve probably heard us say this before, but that’s because we strongly believe SEO is not nearly as important as most internet…

We’ve said it before, and we’ll keep saying it: There is so much more to internet marketing than SEO! Referrals are a much more consistent, cost effective method for bringing…

On this episode of the Law Firm Marketing Minute, Daniel explains the single best way to ramp up your marketing for 2018. Don’t let your New Year’s resolution to improve…

There is one simple question that any person who visits your website should be able to answer within seconds of going to your homepage. If you aren’t clearly conveying exactly…

How do you show current clients, past clients, referral sources, mentors, etc. that you’re thankful for them? The little things do mean the most sometimes, and small gestures that show…

Your business’ social media presence is about so much more than posting a link to your website once a month. You want to stay top-of-mind with past clients, give potential…

The end of the year brings holidays and Quarter 4, which can be a very stressful time. Danny encourages you on this episode to keep moving forward and stay focused…

Click play to learn the 5 questions you should be asking to better understand your clientele. The key to making them want and need your services is by putting yourself…

In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they’ll remember your name when the need arises to hire an attorney again. They’ll also…

It’s pretty simple, yet not commonly done on social media. On this episode of the Law Firm Marketing Minute, Daniel explains how to stand out from your competitors on the…

There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the…

New is exciting. It’s why there’s a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino,…

There’s a saying that “The confused mind never buys” and when it comes to hiring an attorney, this is especially true. As a lawyer, you’ve spent years in school and…

The internet is huge and there are a lot of different aspects involved in creating an effective internet foundation. In this episode, Daniel goes through the different channels you need…

Referrals are one of the best sources of business, and you’ve definitely heard us talk about the power of client referrals. However, when someone is referred to you, they need…

On this episode of the Law Firm Marketing Minute, Danny explains why writing blog posts for robots doesn’t work; and why you should write to your real, human audience instead….

While you don’t need a new website every year or two, there are a couple key features that your website DEFINITELY needs to have. Daniel outlines some of the characteristics…

When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for a person to hire an attorney in…

There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will…

It’s easy to be consumed with SEO when that’s all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED…

Short answer: Yes. But it’s important to know why you need a mobile website, and even the risks your law firm may encounter by NOT having a mobile version. In…

This is a valid question, and you’re probably wondering what benefit you get from giving away valuable information to your website visitors who haven’t become clients yet. On this episode,…

We’re heading towards the home stretch of 2017. Are you on track to finish the year strong, or do you have a little catching up to do before we roll…

When you put your valuable time and effort into a blog post, you want to make sure it’s seen by as many people as possible. Click play to find out…

Blogging shows credibility on your site, making you stand out as an expert before a potential client even contacts you for the first time. In this episode, Daniel explains how…

You could legitimately be the best lawyer around in your field, but if your past clients can’t remember your name when an opportunity for a referral arrises, you’re missing out…

Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It’s beneficial to you as an attorney, and to your potential clients who are getting valuable…

Daniel Decker has 5 tips to guide your law firm towards social media marketing success. Click play below to hear these valuable tips that will help you build a strong…

Daniel Decker gives some valuable tips for writing a blog post that does more than fill up your website’s blog page. Click below to listen, and learn how to establish…

Twitter has over 328 million active users at the last count. This social media platform is huge and has the potential to showcase your content to an entirely new realm…

Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential clients are looking up different attorneys on the internet, they aren’t going…

First, you have to understand your law firm website’s purpose. In this episode, Marc explains what your website’s goal should actually be, and how to get leads in simple, easy…