Supercharge Your Social Media Game with a Virtual Marketing Assistant
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
How to Create Your Buyer Persona
Every business, from accountants to attorneys, has its ideal customer. By identifying who that customer is, you can target your marketing message to reach them with the goal of increasing…
Control the Narrative: 4 Tips for Responding to Negative Reviews
As much as you may try to be, you’re not going to be perfect. Some clients will inevitably be unsatisfied after working with you—possibly through no fault of your own!…
Branding Isn’t Just for Big Corporations – LFMM 436
Your idea of “branding” is likely influenced by what you see gigantic corporations do. And while you don’t need to create advertisements simply for brand awareness, you still need to…
What Lawyers Can Learn from the Business World
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Law school…
Develop Routines That Work with Atomic Habits
When you own a business, you’re constantly on the lookout for ways to improve your firm and the way you operate it. Sometimes this requires you to ditch old habits…
The Biggest Mistake You Can Make on Social Media
Having a presence on social media is an absolute must—we can agree on that, right? However, what you do with that presence can make all the difference in how people…
Create Landing Pages That Convert with Unbounce
If you’re running ads or promoting a lead magnet through a sponsored email or event, you want to make sure you’re executing the most optimal strategy you can. And while…
The Marketing Landscape Is Always Changing – Don’t Get Left Behind! – LFMM 435
Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you need to act and adopt fast in order to…
Becoming a Leader by Design Enables Team—and Business—by Design
This blog is an excerpt from Cesar Quintero’s book, The Profit Recipe: Unlock Your Entrepreneurial Flywheel to Live Life by Design. The book describes the five stages of the E-Volution…
Make the Most of Your Podcast Appearance With These Tips!
If you’re scheduled to appear on a podcast, you’ve got a great opportunity! As of 2022, approximately 73% of the U.S. population aged 12+ listens to online audio every month,…
3 Tips to Help You Land Your Next Rockstar Hire
Employee turnover is seemingly at an all-time high. There are also seemingly more open positions than ever before. While the job market is competitive, workers are looking for jobs that…
Good Marketing Doesn’t Happen Fast – LFMM 434
We’ve been conditioned to get what we want in as little time as possible. Unfortunately, marketing for lawyers doesn’t work like that. This week, we explain why consistency and time…
How to Organize Sales Leads for Your Firm
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat,…
5 Tips to Create a Great Client Experience
Client satisfaction is a measure of how well your products or services meet expectations. Because it is one of the most important indicators of client loyalty and purchase intentions, it…
Five Things That Are More Important Than Your Website SEO
At Spotlight Branding, we strongly believe that there is much more to digital marketing than search engine rankings. We’re honestly frustrated with the marketing industry because we’ve seen where the…
Be the Loudest Person in the Room – LFMM 432
In this content-saturated world, the louder (more visible) you are, the more you’ll be seen and heard. How do you do that without compromising integrity and still provide value to…
Live With Purpose: How to Find Your “North Star”
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for…
When Is the Right Time to Post Social Media Content?
Social media seems like a place where you can post whatever is on your mind and whenever the mood strikes you. While that might be the case for your personal…
What Is Your *WHY*?
Whether you run your own firm, are a partner at a small firm, or work in a giant, national office, understanding your “why” is where everything starts. It has everything…
Eliminate Distractions with a Solid Meeting Structure – LFMM 430
Having your team constantly come to your door with questions can be a huge distraction and cause you to waste more time than you need. This week we talk about…
OI90: The Formula to Maximum Productivity
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
One of the Most Important Books You’ll Ever Read: The E-Myth Revisited by Michael Gerber
It’s no secret that small businesses have a high failure rate. According to recent data from the U.S. Bureau of Labor Statistics, nearly one in five go under within the…
3 Quick Tips for Designing Your Firm’s Logo
While your firm’s brand is so much more than a logo and a tagline, you still need a logo that represents your firm. NOTE: Please don’t just type out your…
Quality vs. Quantity? How About Neither! – LFMM 429
In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week’s episode, it shouldn’t be about either of those things!
Bring Your Office to Life with Samsung Art TVs
Okay, we’ll admit that this piece of tech is a little bit “extra,” especially after we tell you how we use it. But also, these TVs are incredible. When you’re…
Etiquette: A Key Strategy for Your Firm
This article was contributed by our friend and compliance expert, Natalia Gindler Corsini, who has more than 25 years in global and domestic companies leading Compliance and Finance areas. She…
The Age-Old Marketing Question Finally Answered: Quantity vs. Quality
Content marketing has the potential to build awareness of your brand, improve its reputation, and grow your client base. However, a lot of business owners wonder what the best approach…
How to Find Your Niche
We’ve been saying it for years now, but in case you haven’t heard it yet—people want to work with the expert. If you run a “general practice,” then you are…
3 Big Benefits of Documenting Your Systems – LFMM 428
This week, we’re talking about the importance of documenting your internal systems and processes. Do YOU have a manual in place?
What Makes a Good Story? It’s Not What You Think
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to…
3 Tips for Understanding Your Value and Setting Your Rates
When you run a business or professional practice, one of the biggest challenges is pricing your services. It’s a dilemma that can stay with you even if you’ve been in…
Not Everyone Will Open Your Emails (And That’s Okay!)
For years, marketers would have told you that your open rate is the golden metric to look at when gauging the effectiveness of your email campaigns. But even before many…
Your Audience Size Doesn’t Matter (As Much) – LFMM 427
Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a focus on the size of your audience isn’t…
4 Easy Tips for Managing Your Firm’s Cash Flow
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for…
Marketing Plan vs. Marketing Strategy: What’s the Difference?
In the marketing world, you’ll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing “plan” and a…
3 Big Issues That Can Break Your Marketing
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn’t work. After all, you may think you have a great strategy…
An Unexpected Lesson – LFMM 426
This week, John shares a personal story and how his experience is actually quite similar to struggles that lawyers like you face.
If Anger Is So Bad, Why Do We Have It?
This article was provided by Paula Oleska, who has helped over eight thousand people in five different countries, both individually and in groups, achieve never-imagined personal and business improvement. She…
Evergreen Content: What Is It and Why It’s Okay to Repurpose It!
Many marketing companies out there will tout the importance of content, but their definition of “content” usually consists of a constant barrage of short blog articles on a current event…
7 Foolproof Ways to Create Engaging Content Part 7: The Secret Sauce
Finally, after 7 long months, we have arrived at the final installment of our series on how to create engaging content! So far we’ve looked at the “Top 3” method,…
You Never Stop Learning – LFMM 424
Fresh off Podfest 2022 in Orlando, we share what we learned and talk about why it’s so important to seek out opportunities to learn and grow.
Where Referrals Fit in Your Sales Strategy
This article was provided by our friend, Stacey Brown Randall, the author of the multiple award-winning book Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business…
Traction: Get A Grip On Your Business
Most business owners are passionate about what they do and relish the opportunity to build a successful company. While there’s no shortage of programs, grants, and online guidance available to…
Fill Your Office with Amazing Sound with Sonos Speakers
When it comes to the kind of environment you’re trying to create in your firm, setting the right mood with the music plays a big part. Whether you choose to…
3 Simple Steps to Take Control of Your Mental Health
There’s no secret that lawyers and financial professionals struggle with mental health issues more than many other industries. It’s a high-stress environment often dealing with very high stakes. Unfortunately for…
Understand Your Marketing Results – LFMM 422
Happy Memorial Day! This week we’re discussing the results you should look for in your marketing, how long it should take, and how content marketing can help your other efforts…
The Secret to Winning Repeat Business
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to…
How Managed Services Can Make Your Firm More Efficient
When you run a small firm, you may find that you spend only part of your time doing the actual work you spent so many years in school learning to…
3 Reasons to Raise Your Rates Today
Before you get upset, yes, we know what you’re possibly thinking: “How could I possibly raise my rates now with inflation as it is! That’s just contributing to the problem!”…
