Giving Away the Secrets Part 1: How to Build Your Website the Right Way – LFMM 300
To kick off the 200th episode of The Law Firm Marketing Minute, we’re giving away all of our secrets! In this episode, we’re telling you how to build your law…
Write for People, Not Robots!
Do you have a blog on your website? If not, you should finish this article and start writing one. If you do, close your eyes and ask yourself, “What’s the…
2 Questions to Ask in Your Consultations
Let’s talk consultations. In other words, what is your sales process? In this article, we’re going to cover some big mistakes that we all make, not just lawyers, but even…
A Quick Tip to Make Your Consultations Better – LFMM 299
This week, Marc is back with some inspiration on the right questions to ask prospects during your consultations that should ultimately lead to a smoother process and higher conversion!
Safely (And Conveniently) Store Your Passwords
If you find yourself constantly forgetting passwords, it may be time to employ the use of a storage software that automatically logs you in with nothing more than a couple…
Your Marketing Shouldn’t Be Complicated (But It Probably Is)
Have you ever sat through a presentation from a marketing company where they pitched SEO and pay-per-click services? Did you really understand any of it? What likely happened is that…
Is Your Marketing Too Complicated? – LFMM 298
Did you fall for a flashy presentation full of graphs and numbers? Are you even sure what your marketing is supposed to be doing? Marketing shouldn’t be complicated, but if…
Does Practicing “Door Law” Make You Look Diverse or Desperate?
5 Ways Quitting ‘Door Law’ Will Boost Your Revenue Are you familiar with the concept of “door law”? If not, it’s the oldest trap in the lawyer book and a…
Don’t Let Your Ego Get in the Way – LFMM 297
You’re a lawyer. We know you’re smart, and we know you’re an expert on law. But don’t let your ego get in the way of asking for help in the…
Relationship Building Made Easy: Are You Cashing in on the Power of FAQ Videos?
Considering the amount of time people spend staring at their smartphone screens, crouching over their laptops, and flicking through programs on their smart TVs, it shouldn’t surprise you that videos…
3 Ways to Grow Your Email List – LFMM 296
If you’re not consistently adding contacts to your email list, you’re definitely missing a big opportunity to generate more referrals and work with people who already know and trust you!…
Your Ideal Client Is Just 3 Steps Away: Don’t Let Them Slip Through Your Fingers!
To grow your law firm, you need to either leverage your current clients or add new ones. It’s that simple. The first option can be challenging, depending on your practice…
You’re Easy to Forget – LFMM 295
Regardless of how good of a job you do, it’s easy to get forgotten. We’re so bombarded with information and distractions these days that people can easily forget who you…
An Easy Way to Follow Up with All of Your Contacts!
At Spotlight Branding, we believe staying top-of-mind with your contacts is one of the biggest missed opportunities for law firms. As a business owner, you know you need to follow…
The SEO Gold Rush – LFMM 294
How is SEO like the gold rush of 1849? Find out in this week’s episode!
Best Practices to Maintain Relationships with Reporters
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. You have created an Executive Media Profile as a tool to get…
How Important Is the Open Rate for Your E-Newsletter? – LFMM 293
Your open rate is the biggest indicator of how well your e-newsletter is doing, right? Honestly, it doesn’t tell you the whole story. We explain in this week’s episode.
Are You Wasting Money on the Wrong Marketing?
*This post originally appeared in the December 2019 edition of our print newsletter. We’re not going to lie; marketing is expensive. Buying pay-per-click advertising, hiring a copywriter to create compelling…
What Kind of Video Should a Law Firm Have? – LFMM 292
It’s not a matter of whether or not you should have video, but what kind of video you should have. Should you go cinematic and flashy? Or should you provide…
How YOU Can Get on a Reporter’s Go-To List
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. When companies, businesses and individuals seek legal advice, they contact an attorney…
Your Keys to Law Firm Growth in 2020
We won’t go so far as to say growing your law firm is simple, but with the right tools, processes, and strategies in place, it should be easy. With that…
The Importance of a Free Download on Your Website – LFMM 291
Do you have a valuable download full of helpful information on your website available to your visitors for free? This episode of the Law Firm Marketing Minute provides two big…
The Secret to Doubling Your Referrals Without Spending a Penny on Advertising
*This post originally appeared in the December 2019 edition of our print newsletter. A crisis going on right now in the U.S. is impacting every single law firm in the…
Increase Conversion on Your Website!
Your website is often your firm’s first impression on a prospective client. At Spotlight Branding, we design our websites to capture client information in many ways, including a free resource,…
Ways to Boost Your Social Media Presence in 2020 – LFMM 290
Looking to take your law firm’s social media presence in 2020? We have a few ideas for you in this episode of the Law Firm Marketing Minute!
Don’t Dismiss the Email Newsletter (It’s More Powerful Than You Think!)
*This article originally appeared in the November 2019 edition of our print newsletter. When we pitch email newsletters to our clients, we’re often met with the verbal equivalent of an…
Should You Do Your Own Marketing? – LFMM 289
Should you – the solo or small firm attorney – spend time doing your own firm’s marketing when you could be doing legal work (or even better, relaxing)? Of course…
Is Your Marketing Getting Stale? 3 Strategies to Refresh Your Campaign in 2020
*This post originally appeared in the December 2019 edition of our print newsletter. In just a few days, the decade will be over. If a survey of your marketing campaign…
Are You Falling for Deceptive Marketing?
*This article originally appeared in the November 2019 edition of our print newsletter. It’s time to talk about that darling of marketing pitches and boardroom presentations: the proposal. You know…
Don’t Chase the Shiny New Thing – LFMM 288
There’s a saying that goes something like “only amateurs get bored with their marketing.” We’ve seen so many attorneys abandon marketing that’s been working for them just to chase a…
“I’m Just a Solo”: Is Your Mindset Undermining Your Company’s Future?
*This article appeared in the November 2019 edition of our print newsletter This summer, my team and I spent the weekend at a conference for solo and small law firms,…
“I’m Just a Solo” – LFMM 287
So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That…
4 Marketing Disasters to Avoid with Your Website
Spotlight Branding has been in business for nearly a decade, so we’ve seen a lot of attorney websites. Of course there are a lot of great ones out there. However,…
Beware of Cheap SEO Services – LFMM 286
Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the…
A Fun Way to Reward Your Hard-Working Employees
As a small firm attorney, we recognize that you may not have the cash flow to consistently give bonuses and raises to your employees. Bonusly can help! This program allows…
So You Started a Podcast, Now What? – LFMM 285
Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and…
Fully Understand Your Marketing by Tracking the Data That Matters!
This is going to sound like a clickbait article, but bear with us. Here’s the secret marketing companies don’t want you to know about! Marketing companies like to throw a…
The Smart Way to Hire: Why It’s Time to Shake Up Your Law Firm’s Hiring Process
*This article appeared in the October 2019 edition of our print newsletter Most businesses use a similar hiring process. Prospective candidates send in their resumes for the hiring manager to…
Break Away from Bland: How to Write Content That Pops
When it comes to winning over customers with content marketing, many lawyers seem to think, “If we publish, they will come.” That would certainly explain the flood of bland, cookie-cutter…
7 Networking Ideas & Tips for Attorneys
Networking is about nurturing relationships. It’s about being visible through email, blogging, social networking, and of course, in-person! Even if you have other marketing efforts in place, nothing beats getting…
How to Start a Podcast – LFMM 284
Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podcast goes a long way toward demonstrating your expertise. In this episode, we…
Cooking Up an Effective Website: Your Recipe for Business Success
*This article appeared in the October 2019 edition of our newsletter If you’ve ever hosted a dinner party, then you know how important it is to pull off a well-executed…
Taking a Stand Against SEO
*This article appeared in the October 2019 edition of our print newsletter. After reading “Building a Story Brand” by Donald Miller, I started looking at my business and its role…
Book Your Consultations with Ease!
If you or your receptionist are scheduling your consultations by manually entering all of the appointment info into your calendar, there are ways to make that task much more efficient….
Elevate Your Brand by Diversifying Your Content
Content is king, right? If your website and social media profiles are stagnant and haven’t been updated in a while, you’re losing out on thousands of dollars in business. Why?…
The Wrong Data Is Vanity – LFMM 283
So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren’t actually a good indicator of whether or not their…
Know Your Average Case Value – LFMM 282
Do you know your average case value? It’s one of the more telling metrics we want our clients to track of because it can tell you if you’re actually attracting…
Most Marketing Companies Do Lead Gen – LFMM 281
Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them….
Hey Lawyers: Love Your Website!
Do you love your website? Really think about it. When you type your site’s URL into the browser and land on the home page, does it excite you? Are you…
Grow Your Business Without Generating a Single Lead
How many marketing emails do you get from lead generation companies? Probably too many to count. You’re probably at the point where you subconsciously believe that marketing = lead generation….
