Marketing to Find the Right Clients – LFMM 449
Marketing doesn’t have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week’s Law Firm Marketing Minute.
The Art of Delegation and Getting More Done with Systems
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Delegation can…
5 Tips for Your Firm’s Growth in 2023
Any small business, from solo law firms to CPAs, is like a plant. They can grow and flourish like crazy, but conditions have to be right. However, identifying those ideal…
Level Up Your Instagram Presence with Mojo
Instagram is one of the most heavily used social media applications right now, and there are lots of opportunities for businesses to make an impact with their content. However, you…
5 Simple Marketing Activities You Can Do Today!
If you’re reading this and you run your own firm, chances are that marketing activities are typically the first things to go on the back burner when things get busy….
Go Where Your Audience Hangs Out – LFMM 448
Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would see them. Today with social media, you…
Avoid These 3 Common Entrepreneurial Mistakes for Faster Growth and Higher Profits
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to…
Before the Client Experience Comes the Audience Experience
Any article, presentation, or workshop dedicated to business marketing emphasizes one key topic: the customer experience (CX). While this is an important consideration when you’re planning a marketing strategy, it…
Marketing Is Often a 2-Person Job – LFMM 447
Marketing involves creativity, as well as strategic/analytical thinking. It’s extremely rare to find a single person who can do both of those things exceptionally well, which is why it’s important…
7 Delegation Tips Every Firm Owner Must Know
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
How to Stand Out on LinkedIn
Do you have a LinkedIn profile? If so, when did you last update it? Share an article? Comment on a colleague’s article or post? If the answer is ‘“It’s been…
It’s Time to Raise Your Rates! Here’s How to Do It
Prices are going up everywhere thanks to inflation. But even if inflation wasn’t an issue right now, most professional service providers could stand to increase their rates because they naturally…
Marketing for 2023 Starts NOW! – LFMM 446
With Q4 in full swing already, it’s time to use the lighter workload brought on by the impending holidays to do some work on your firm, which definitely includes your…
Four Steps to Find True Happiness in Your Life
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for…
How to Ask for Referrals
The importance of referrals can’t be underestimated. Not only is a referred client less expensive to acquire, but their lifetime value is twice as high as those clients you attracted…
3 Easy Neuroplasticity Exercises You Can Do in the Office!
Neuroplasticity is your brain’s ability to rewire itself in order to adapt to new circumstances or situations. While it is an emerging area of neuroscience, there are many studies that…
Why YOU Should Have Content Marketing – LFMM 445
Content marketing is here to stay, and if you don’t jump on board, you risk falling behind the firms that did get on the train. We explain all of the…
Crafting Marketing Systems to Get Results
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Marketing is…
Supercharge Your Referral Strategy with the No B.S. Guide to Maximum Referrals and Customer Retention
Small business owners often believe that providing good service and reliable products will be enough to generate referrals. The reality is that customer focus isn’t always that dedicated; they rarely…
We’ve Been Working with a PPC Company. Here Are 3 Things We’ve Learned
What? A marketing company working with another marketing company on marketing? Yes, it can happen. Take it as a bonus lesson from this article: Recognize your weaknesses and surround yourself…
The Shocking Amount of Revenue You Lose by Doing Your Marketing Yourself – LFMM 444
Have you ever sat down and run the numbers to see just how much revenue you potentially lose by doing marketing yourself? We run them for you on this week’s…
Find a Moment of Clarity with Headspace
In the fast-paced, hectic world in which we work, it helps to take a moment to just relax. Meditation, even for just a few minutes, can help us feel re-energized…
Don’t Be the Bottleneck! Step Aside to Let Your Firm Grow
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to…
5 Tips for Setting Revenue Goals for Your Firm
Reaching the million-dollar mark is a huge milestone for almost every firm owner. Whether you’ve achieved that feat or not, you’ve hopefully been setting goals along the way to help…
Beware of These Black Hat SEO Tactics!
Although Search Engine Optimization (SEO) was originally designed to provide the best search results on your website, it quickly became a game to manipulate Google’s ever-changing algorithm. Now, as Google’s…
Vendor Management Part 2 – The Biggest Downfall in Your Relationship – LFMM 443
Delegating tasks to a vendor isn’t a “set it and forget it” process. To get the best results, you need to keep a pulse on what’s being done. We explain…
Learn to Create Positive Emotions
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new…
How to Make Listening Your Superpower
We all want to be heard. When someone listens to us, we feel like what we have to say matters. Although listening is an important skill for personal and professional…
4 Website Metrics More Important Than Google PageSpeed
If you have a website for your firm—and if you don’t, stop reading this right now and go get one!—you’ve likely gotten some sales emails from companies claiming your website…
Vendor Management Part 1 – Setting Expectations – LFMM 442
Deciding to work with a vendor can be scary. You don’t want to relinquish control and you aren’t sure if someone else will do the job as well as you….
How to Create a Mindset That Leads to Happiness
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for…
Build Your Referral Engine with This Roadmap
Written as a follow-up to his bestselling book Duct Tape Marketing, John Jantsch’s The Referral Engine tackles the ever-present dilemma of how to attract prospects. The premise is simple yet…
Key Performance Indicators, Part 2: Important KPIs for Your Firm
Last week in part 1 of this series, we talked about what KPIs are, how to choose them, and how to integrate them into your firm. In this second part,…
A Moment to Reflect – LFMM 441
This week, we’re taking a break from marketing talk and stepping back to reflect on how we view the issues and problems in our life. It’s easy to get bogged…
5 Tips for Nurturing Your Referral Sources
This article was provided by our friends at The Million Dollar Solution, a coaching group for lawyers and finance pros helping firm owners tackle their marketing, talent management, work-life balance,…
Key Performance Indicators, Part 1: How to Choose and Integrate Your Firm’s KPIs
KPIs measure an individual’s performance against the business’s primary goals. There are several types; some emphasize financial performance while others focus on customers, operations, and talent management. As KPIs are…
Want to Improve Your Intake and Conversion Processes? Use Content!
Content marketing can be used for more than just marketing. Sure, it’s designed to drive referrals and position you as the expert, but it can also help in other areas…
SEO Link Building Explained – LFMM 440
Link building is a scam, at least in the way it’s sold to people like you. It doesn’t require magic knowledge or any extra effort. You can build it into…
Embedding Core Values into Your Business Decisions
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Have you…
Improve Your Time Management Skills with Focus Keeper
Struggling with an overwhelming task? Need an extra push to be productive? Got a huge project that you need to tackle over time? Focus Keeper could be the solution. This…
5 Quick Stress-Relief Tips for Firm Owners
For many of us, work can stress us out. Throw owning your firm on top of that, and it’s easy to see why so many small business owners experience high…
The Catalyst for Growth Starts Here – LFMM 439
If you want to free up time and trust others to handle your firm in the way you want, it starts with having well-documented systems and processes. From there, the…
Daily Choices Create Your Legacy
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new…
4 Quick Tech Tips to Make Your Life Easier
Tech doesn’t have to be scary, nor does it make you lazy for utilizing it. The truth is that you don’t have to do everything yourself or make sure every…
4 Tips for Making a Good First Impression with Your Audience
When it comes to high-risk situations like legal issues or your taxes, lawyers and financial pros need to establish trust with their audience very quickly. Otherwise, you risk losing business…
Your Brand Is About These 2 Things – LFMM 438
Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that’s okay, but it should be much more than that. We explain…
Find Your Niche: Building Your Business by Narrowing Your Focus
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for…
3 Steps for Perfecting Your Unique Value Proposition
It doesn’t matter whether you’re a business of one or the CEO of a multinational firm, if you can’t clearly express your company’s value to your target market, growth will…
3 Benefits of Having an Interview Podcast
When we created Center Stage last year, we originally did so as a way to provide additional resources to our audience by bringing in outside perspectives, especially in areas where…
The Two Approaches to Blogging – LFMM 437
Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and which one you should be focusing on. Spoiler…
