The Ultimate (Free) Organizational App for Your Business
At Spotlight Branding, we use Trello as our primary workflow management tool. However, this app is so versatile that it can practically be whatever you want it to be. This…
Customer Service is Not a Differentiator – LFMM 280
A lot of businesses talk about their superior customer service as if that’s a big selling point. It shouldn’t be! Great customer service should be standard practice for your law…
3 Ways to Avoid Missing Out on Referrals
If most of your business comes from word of mouth referrals, you’re like many other solo and small firm attorneys. Like them, you probably believe that you are doing well…
Create Marketing Loops, Not Funnels – LFMM 279
If you have explored any sort of continuous marketing for your firm, you’ve likely heard the phrase “marketing funnel.” However, there’s a problem with funnels in that they have an…
Do Email Newsletters Work? – LFMM 278
Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide…
Niches Get Riches
You’ve probably heard this term before: Niches Get Riches. It definitely isn’t a new discovery, and it certainly isn’t unique to the legal industry. If you needed heart surgery, you’d…
What Should Social Media Services Cost? – LFMM 277
Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content?…
What Should a Website Cost for my Law Firm? – LFMM 276
Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and companies out there. How do you know If you…
Organize Your Marketing by Audience – LFMM 275
We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing your marketing by audience? You may not be seeing the…
Improve Your Consultation Win Rate – LFMM 274
One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right marketing in place. Next, encourage your consults to…
Be the ACE! – LFMM 273
ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or offline, ACE should be your aim. At the end of the day, people…
Your Referral Network is Broken!
This is a hard truth to accept, but your referral network is in fact, broken! Like many attorneys, you probably get a good amount of referrals. Even in today’s digital…
Market to Your Existing Clients – LFMM 272
Getting referrals from people you already know is cheaper than other forms of marketing and they’re typically the best clients.
When Should I Bring My Marketing In-House? – LFMM 271
If you’re an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth your time? The same goes for an in-house marketing…
3 Facts Attorneys Should Know About Avvo
There are several legal directories out there, all of which provide consumers with access to information about attorneys in their area. One directory, however, has made it their mission to…
Stop Looking for a One-Stop Shop – LFMM 270
It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor who works on a little bit of everything to…
Just Starting Out on Your Own? Why Focusing on Something Other Than SEO Is Best for a Solid Foundation
By now, you’re likely aware that we’re firmly against SEO as a primary marketing tool for attorneys. And while we believe this is a universally applicable belief, it is especially…
Forbes Agrees, Branding Before SEO – LFMM 269
Having a solid brand that supports your law firm improves your ROI. It’s where you figure out how to separate yourself from your competition and shows why they should choose…
You Created a Podcast, Now What?
Congratulations on your new podcast! You’ve taken a big step toward truly building your credibility and showcasing your expertise to your community. Getting started and having the show up and…
The Best Cases Go to the Best Marketers – LFMM 268
By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average.
Websites Don’t Create Website Traffic – LFMM 267
Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere.
Stop Competing for the Same Advertising Space – LFMM 266
When you focus on SEO, essentially you’re competing against all other lawyers in the same advertising space. On Google it’s always a battle to be at the top, but is…
4 Reasons Why a Podcast Could Be a Great Branding Tool for Your Law Firm
By now, you’ve likely heard people talking about shows like Serial or S-Town. Perhaps you are even subscribed and listen to these podcasts. Have you considered one for your law firm? No,…
Reputation is Branding – LFMM 265
When it comes to law firms, building your brand means that you’re building your reputation. When you focus on building your firm’s brand, you set yourself apart from the rest…
Stay Top-of-Mind – LFMM 264
You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch enough. The opportunities you can take to stay top-of-mind are…
Build a Premium Brand – LFMM 263
The biggest thing your audience needs is the confidence that you’re the best solution to their problem.
Focus on People, Not Search Engines – LFMM 262
When you focus on search engines and not people, you end up focusing on what Google wants and not your audience. Think of the kind of content people want and…
5 Reasons to Kickstart a New Marketing Direction Today!
Happy New Year! We hope 2019 will be a great year for your firm. If you haven’t already done so, the start of a new year is always a good…
Social Media 101: What’s the Point of Social Media After All?
As an attorney, you might believe that social media is just something a bunch of millennials are into. But it’s so much more than that. Having an active social media…
Why Have a Marketing Plan?
Effective marketing isn’t easy—and there are always plenty of ways you can waste your time and resources. This is particularly true for small business owners, since most of us can’t…
How to Create Raving Fans Out of Satisfied Customers
When it comes to customer service, what is your goal? For many business owners, the answer is just “satisfied customers.” They strive to provide a quality product or service and…
Diversify Your Marketing – LFMM 261
Don’t become too dependant on one marketing channel. You’re in big trouble if you don’t diversify your leads.
How to Repurpose Your Content – LFMM 260
With limited time available in the day, learn ways to repurpose your content and reach more people.
SEO vs Adwords – Which Should a Lawyer Do – LFMM 259
Once you’ve established your internet marketing foundation, SEO and Adwords are some additional tools that can enhance your efforts.
In the Midst of Dirt Cheap Legal Providers, Don’t Panic.
This is an abbreviated version of our Commodity Report. If you’d like the full report, reach out to us at solutions@spotlightbranding.com. The legal profession is changing rapidly. High levels of…
A Lesson from a Water Bottle – LFMM 258
Are you just selling your services, or are you selling a story and an outcome? Take a lesson from a water bottle to determine where your firm stands
5 Helpful Tips Guaranteed to Reduce Client Attrition
This is a continuation of an article titled “Client Attrition: The Deceleration in the Growth of Your Firm” that can be found in our client exclusive publication – Spotlight Quarterly. …
Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257
Want to raise your rates? If so, find ways in your marketing to tell people that you’re the expert.
4 Game-changing Strategies To Build Authority In Your Market
As with any business, your marketing and business development strategy plays a key role in your success. How can you attract the clients and the work that you legitimately enjoy…
Legal Marketing: Create an Exceptional Client Experience
What type of experience do you create for your clients? As the owner of a law firm (or a business of any kind), it’s easy to become so consumed with…
3 Essential Tips For Choosing The Right Marketing Company
I’ve worked with lawyers for years, and one thing I’ve learned along the way is that many times choosing the right marketing company is a headache. There’s certainly no shortage…
How Internal Core Values Create External Brand
Since its inception, Spotlight Branding has transformed from two guys in a spare bedroom in a Miami apartment to a team with hundreds of nationwide client-partnerships serving over 20 practice…
5 Reasons Why Referred Clients Are the Best Clients for Your Law Practice
This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication. Daniel is the co-founder of Spotlight Branding. Smart marketing starts by focusing on your existing…
A Simple Formula For Your Elevator Pitch – LFMM 256
Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.
How Solo Law Firms Compete With A $2 Billion Legal Tech Giant
On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull together dedicated teams of legal departments to draft simple contracts, conduct research, evaluate complex business litigation,…
Does Your Marketing Reflect Your Status As An Expert – LFMM 255
If your marketing isn’t showcasing you as an expert, it might be time to consider an audit.
What Goes Into An Effective Email Newsletter – LFMM 254
In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do.
Why Simple is Better: Video Marketing
Video is a key piece of a thorough marketing strategy, which should come as no surprise these days. After all, we live in a day in age where people are…
How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers
This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication in the April 2017 Edition. Daniel is the co-founder of Spotlight Branding. The legal industry…
Make Your Ads Calendar Driven – LFMM 253
Advertising is most effective when you can enter into a conversation that’s already happening.
