“I Believe in This the Most” and Other Thoughts on Content Marketing from Our Sit Down with Gary Vaynerchuk
Our CEO, Marc Cerniglia, recently had the opportunity to sit down with marketing guru and mega-influencer Gary Vaynerchuk to talk about…literally anything. Marc asked him about the importance of marketing…
Law Firm Billing: Five Ways To Ensure Your Clients Pay On Time
This article was contributed by our friends at PracticePanther. This practice management software streamlines workflows, supercharges profits, and helps you increase client satisfaction. Billing clients is foundational to success at…
How to Protect Your Firm from a Data Breach
In February 2021, a high-profile law firm with brand-name clients was hit by an especially aggressive piece of ransomware. In a statement on its website, the firm said that hackers…
3 Ways to Rack Up More Testimonials
If you were looking for a caterer, which company would you choose: the one whose advertisement you scrolled past on Instagram, or the one with 20 five-star reviews on Google? …
Four Reasons Why You Need to Define Your Ideal Clients Before Running PPC Campaigns
This article was submitted by Brent Baltzer from Baltzer Marketing. Since 2014, the PPC experts at Baltzer Marketing have been helping law firms dominate Google Ads, bring in highly qualified…
Want to Improve Your Content? Consider Interview-Based Blogging
All businesses need content marketing. It doesn’t matter whether you’re a solo operation or the managing partner of a national firm—engaging content attracts the clients you need for steady growth….
7 Foolproof Ways to Create Engaging Content Part 3: The ‘Success Story’ Hack
So far in this series, we’ve covered the Top 3 method and the One Thing strategy. The Top 3 method involves identifying a category in your legal niche and coming…
A World of Opportunity Awaits – LFMM 405
The future of marketing IS content, and video is leading the way. This week, we’re looking at how much opportunity lies in front of you with platforms like TikTok, Instagram…
Why You Should Post ALL of Your Newsletters to Your Website
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a…
Content Marketing Is the Future: 3 Key Changes to Watch For
When you think about content marketing, what comes to mind? Writing and promoting blogs? Creating compelling social media posts or e-newsletters? Publishing in online directories and journals? While all of…
Feeling Burned Out Already? Rediscover Your “Why” to Get Your Mojo Back
When John Hinson, our Editorial Director, wakes up, the thing that gets him to roll out of bed and put his slippers on isn’t his morning cup of coffee: It’s…
Working with a Local Marketing Company – LFMM 404
Working with a local company to handle your marketing? While convenient, there are two primary areas of concern you should be aware of. We discuss on this week’s episode!
The Events in Your Life Are Orchestrated by Your Intention
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve is uniquely qualified to talk about success. He achieved a major goal at age 32 when he…
Content Marketing Works! Here Are 4 Statistics to Prove It!
Content is everywhere. How many times have you checked a company’s reviews before giving it a call? Decided to go elsewhere after seeing that its site hasn’t been updated since…
How to Harness 2021’s Marketing Trends in 2022
When people say something is “trendy,” they usually mean something that is currently in style and will eventually be replaced by something newer and shinier. But trends aren’t always fleeting….
Audacity: Podcast Production Made Easy!
There’s a long-standing belief that Mac computers are better for artistic/creative projects while PCs are more for simply getting work done. However, that doesn’t have to be the case! When…
The Power of Evergreen Content – LFMM 403
The biggest problem businesses have with social media is consistency. This week, we’re showing you how you can create a simple-yet-efficient social media posting strategy for your firm!
4 Things You Experience When Your Brand Is Not Defined
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about…
3 Big Marketing Myths Busted!
Every business needs visibility to survive. What’s not as well understood is how marketing works, despite the seemingly endless number of marketing companies and gurus out there. Do you have…
7 Foolproof Ways to Create Engaging Content Part 2: The “One Thing” Strategy
We’re back with Part 2 of our series “7 Foolproof Ways to Create Engaging Content.” Last month we shared the “Top 3” method, which is the secret sauce to many…
Creating a Social Media Strategy – LFMM 402
The biggest problem businesses have with social media is consistency. This week, we’re showing you how you can create a simple-yet-efficient social media posting strategy for your firm!
TikTok Isn’t Just for Kids: How Your Firm Can Leverage TikTok as a Marketing Tool
TikTok started out as a medium for video-savvy teenagers. Today, it’s the hottest new social media platform around, with one billion monthly active users. Last year, it launched TikTok for…
Ignoring the Turnover Crisis Is One of the Worst Things Your Firm Can Do
This post was submitted by Molly McGrath, a coach and consultant who has directed presidents and founders of national organizations and over 4,000 law firms in executive-level leadership, continuous improvement,…
Stop Losing Clients Today! 4 Ways to Rethink Your Retention Marketing
Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you,…
Consider Podcasting in 2022! – LFMM 401
This week, we’re reiterating just how important podcasting can be for your marketing strategy in 2022. We provide stats and some common sense advice to show you why, if you…
It’s Time to Update Your Voicemail Greeting
This article was submitted by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a…
Understanding Your Google Analytics Part 2: Bounce Rate vs. Exit Rate
Analyzing how users arrive at your site can teach you a lot about how well your marketing is working. But did you know that you can learn almost as much…
Is Your Website Begging for a Refresh? 3 Signs You Need a Redesign for 2022
You’ve heard “new year, new you,” but how about “new year, new website”? January is the perfect time to come up with your 2022 digital marketing battle plan — and…
Enjoy the Journey – LFMM 400
It’s episode #400! Starting off 2022, we’re going to focus a lot on mental health, and this episode looks at the idea of contentment and having that as your baseline…
Brand Strategy Isn’t Actually About You
This article was submitted by Dan Brian, the digital marketing director for a mid-size personal injury law firm in North Carolina. When not generating leads and signed cases for the…
Understanding Your Google Analytics Part 1: Users vs. Sessions
Google Analytics presents you with insights that can make a big difference in the success of your site development and ad campaigns. Two common metrics that Google Analytics presents are…
Your Time Is Valuable, So Don’t Waste It! Resolve to Delegate in 2022
How much do you think your life would change if you had a personal robot? We’re not talking about Siri or Alexa. We mean a little machine that followed you…
Creating Engaging Content: The “Top 3” Method
In our employee lounge at Spotlight Branding, we have several posters hanging on the wall. They’re not memes or our core values (those are elsewhere). They’re a series of seven…
The Shortcut to Boosting Your Team’s Communication Starts with a Quiz
Have you ever found yourself explaining something to a friend for the third time, then stopping in your tracks and thinking, “How the heck can I get through to him?!” …
3 Steps to Business Success in 2022
Ah, the holidays — the busiest and slowest time of year! Let us guess: Right now, your home life is a chaotic mess of gift buying and party planning, but…
What’s Your WHY? – LFMM 398
What’s your WHY? Why do you get up in the morning? Why did you choose to be a lawyer? Understanding your WHY is the starting point for everything in your…
The Psychology of a Brand
Regardless of the size of your business – whether you’re a solo operation or you have dozens of staff – it’s always important to think about the branding behind your…
Watch Out for Deceptive Marketing Tactics – LFMM 397
There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and some are a little unethical. This week, we talk about…
Personalize Your Direct Mail Referrals with Touchnote!
Every year, many law firm owners send out birthday and holiday cards to their current and past clients. And while these cards are a nice gesture, most firms usually just…
Take the Stress Out of Holiday Hiring: 3 Ways to Make the Process More Efficient
Hiring is always a nightmare, but 2021 has been a particularly hellish year for the history books. Thanks to the massive labor shortage nationwide, you can’t afford to waste your…
Your Time Is Valuable! – LFMM 396
For the purposes of this week’s discussion, it’s okay if you’re working 60-70 hours a week on your firm. Just make sure those extra hours are spent doing things you…
Team-Building Activities You Might Actually Enjoy
Here’s something that may shock you: Team-building exercises can be fun! Often, a symphony of groans accompanies team-building games, and usually, that’s because activities designed to help you connect with…
Turning Problems into Opportunities – LFMM 395
Business owners, especially in the legal industry, deal with burnout and tons of mental health problems. This week, we’re sharing a mindset change we made and how you can apply…
How to Look Like an Expert on Camera
By now, you likely know that Spotlight Branding offers a Video FAQ service. If this is news to you, we send a videographer to your office to shoot 15 simple,…
How to Improve Your Firm During the Holidays – LFMM 394
For many areas of law, the next 6 weeks can be a lot slower than normal. But that doesn’t mean there aren’t things you can be doing to improve your…
Google WILL Screw You Over
This July, Google’s algorithm team destroyed the marketing strategies of hundreds of small businesses with just a few clicks. The updates they made constituted just another day at the office…
Maximize Your CRM! – LFMM 393
If you’re using a CRM like Clio, MyCase, PracticePanther, or others, you may not be using these programs to their fullest potential. In this week’s Law Firm Marketing Minute, we…
2 Terrible Website Mistakes and How to Fix Them
Would you ever go into an important business meeting with your tie on backward or your fly unzipped? Of course you wouldn’t! Like any professional human, you check out those…
Host Office Trivia with Kahoot!
Looking for a fun team-bonding activity and a way to spice up your weekly team meetings? Having a quick round of trivia can make it happen! We’re a competitive bunch…
A Quick Thought on ROI – LFMM 392
ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in. That includes marketing. But before you even concern yourself…
